A blog by ordinary people about living an extraordinary life

Coming to a produce section near you

A recent article in the Wall Street Journal discussed some new strategies that many supermarket chains are employing to entice customers to buy food that they consider fresher, or healthier, because it is located in the produce section.  (

We all go to the grocery store at least one time a week, sometimes I feel like I go 2-3 times a day.  It certainly does not help my cause that there is a Whole Foods Market located right next door to my office.  I have recently noticed that our local Shaw’s has more of their produce displayed in baskets, creating a more farm stand feel in the produce section.

But buyer beware.  Supermarket chains are attempting to give the consumer the impression that the basket of apples was just delivered from a local farm.  However, the reality remains that these apples may have traveled across the country.  Between the added cost of shipping these products, not to mention the negative effects on the environment, buying local produce is a greener alternative.

There are many options for consumers who want to keep buying local during the fall and winter here in New England.  Local farm stands and stores located on farms continue to offer seasonal produce.  Many farms also offer CSA (Community Supported Agriculture) options throughout the year.  We just signed up for a CSA offered by Farmer Dave in Dracut.  We will receive a weekly pickup of fresh produce, about 2 bags worth, for 7 weeks.  We are looking forward to trying some new produce, and continuing to support our local farmers.  Farmer Dave also options a Share-A-Share program, where donations can be made to help others who are not able to afford a full share themselves.  We will also be taking part in this program. Our recent farmer’s market in Wakefield just ended, but several vendors are looking into a winter market, and still sell their products at their own stores.  There are certainly options to continue to eat locally throughout the year, let us know what you do to keep eating locally.


2 comments on “Coming to a produce section near you

  1. Jenn
    October 22, 2011

    As you know, we participate in a year-round (it’s California, dude) CSA that delivers to our door every week. But I also make a point of buying things at the big chain groceries that are locally grown. They are not always easy to find, but every one of those purchases is a vote for that kind of produce or eggs or cheese. If enough people ask for those items each week, the message goes through to the stores. One of the big groceries near us carries local tomatoes, avocados, onions, oranges… More all the time!

  2. Judy
    October 24, 2011

    I belonged to Farmer Dave’s CSA for the 2009 season. Everything was amazingly delicious. The only problem I had was using up all the vegetables. I made many of my coworkers happy each week with the “extras”. Dave’s farmstand is only 3 miles from me, so now I just go pickup what I want and don’t share.

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This entry was posted on October 22, 2011 by in Peter Waterman's posts.
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